Using AI for Impact Storytelling
In true user-centered design fashion, we used ChatGPT to help us understand what types of prompts AI could work with best to provide our desired results. Fun fact: Chat GPT appreciates it when you thank it for its responses. :-)
ClimateTech companies need to tell compelling stories about their positive impact. AI can be a powerful, useful tool but only if the AI prompts are crafted with precision.
The media space is filled with information about how to design the best AI prompts. We haven’t seen many of these posts discuss the use of AI prompts to communicate and celebrate the expansive purposes of brands with impact.
Here are a few specific examples of prompts that might generate responses that could help you tell a compelling story about impact:
Ethical implications prompt: "Provide an explanation of the ethical considerations surrounding [topic]. Discuss both the potential benefits and any potential risks or negative consequences associated with this topic."
Example: "You are the owner of a farming operation aiming to prioritize ethical considerations in selecting suppliers. Describe the criteria and values you would prioritize when choosing suppliers for your farming operation, taking into account environmental, social, and economic factors. How would these ethical considerations contribute to the overall sustainability and success of your farming practices?"
Counteracting bias prompt: "When discussing [controversial topic], please provide diverse perspectives and avoid favoring any particular group or viewpoint. Present a balanced and unbiased analysis of the issue."
Example: "Discuss the role of nuclear energy in energy production and global emissions, while considering and counteracting potential biases. Evaluate the advantages and disadvantages of nuclear energy as a low-carbon alternative, addressing safety concerns, waste management, and public perception."
Responsible AI deployment prompt: "Explain how AI systems can be responsibly deployed in [specific field or context]. Consider factors such as privacy, security, and potential societal impact. Provide recommendations for ensuring responsible and beneficial implementation."
Example: “Discuss the potential benefits and challenges of integrating AI into airline ticketing processes, including customer experience, operational efficiency, and fraud detection. Consider the ethical considerations, such as privacy, fairness, and transparency, that should be taken into account when implementing AI in this domain.”
These are just a few examples. The goal of using AI is the same as using any communications tool– to craft prompts that enable you to tell responsible, unbiased, and informative stories that celebrate how your firm’s solutions have contributed to positive outcomes, improved lives, or transformed industries.
By incorporating responsible prompting practices into storytelling, climate tech companies can use AI to create narratives that are more compelling, credible, and impactful. This approach makes communication more efficient, leading to more regular engagement with customers, building trust, and driving positive change.
Image by Alexander Sinn